波司登——世界品牌、民族骄傲!
波司登股份有限公司是中国规模最大、技术最先进,集科研、设计、生产、加工、销售于一体的羽绒服装企业,也是中国工业经济联合会、中国名牌战略推进委员会推荐的16家“向世界名牌进军,具有国际竞争力的中国企业”之一(纺织服装行业仅此一家)。
波司登积极贯彻国际标准,先后通过中国环境标志产品认证、ISO9001:2000质量管理体系认证和ISO14001环境管理体系认证,2000、2002年先后两次被评为全国质量管理先进企业。2005年3月,中国驰名商标——“波司登”荣获中国服装品牌价值大奖,品牌价值达46.02亿元。波司登羽绒服曾成功伴随中国登山队、科考队登顶珠穆朗玛峰,远征南、北极,2002年以来先后被评为中国名牌产品、国家免检产品和国家出口免验产品。波司登羽绒服连续10年(1995—2004)全国销量遥遥领先,连续9年(1997-2005)代表中国防寒服发布流行趋势,以简约、自然、飘逸的设计理念引领时尚潮流。近年来,公司积极推进品牌多元化与产品系列化战略,相继推出雪中飞、康博、冰洁、冰飞、天羽等品牌,形成以羽绒服为主导,休闲男装、DERNAI(德兰尼)女装、体育用品、内衣、针织、羊绒、童装、家纺等多元发展的新格局。
波司登全力打造国际化品牌,已与美国杜邦、日本伊藤忠等强强联合,共同开拓国际市场;并成为NIKE、BOSS、TOMMY、GAP、POLO、ELLE等一大批国际著名品牌的合作伙伴。波司登羽绒服已成功进入日本、美国、加拿大、俄罗斯、瑞士等国家市场。
Bosideng—the world’s famous brand and the pride of the Nation!
Bosideng Co., Ltd. is the largest feather garment manufacturers in China, who has most advanced technology and is integrated with functions of research, design, production, processing and selling. In September 2002, it was recommended as one of the 16 Famous Brand Name Companies "Marching into world famous brands, and possessing international competition capability". (The only one in garment industry in China)
Bosideng actively implements international standards, it has successively passed certification of ISO9001:2000 Quality Management System and ISO14001 Environment Management System, and in 2000 and 2002, it was assessed as National Advance Company in Quality Management. In March 2003, Bosideng brand was assessed as of value RMB 4.602 billion by third party authority, one of the most valuable brands of China. Bosideng feather garment is famous brand products in China, which are exempted from inspection and examination by the State, and have accompanied with China Climbing Team and Exploitation Team arriving at the peak of Mount Everest, South and North Pole. It had far large sales volume in the country for ten successive years from 1995 to 2004, bringing homely warmth to our customers. For nine years Bosideng has represented the fashion trend of warm wear by its simple, natural and elegant design philosophy, which motivates the changes to feather wears move from swollen style to casual and fashionable appearance.
In the process of creating world famous brands, Bosideng has cooperated power-to-power with America Du Pont, Japan Isuchu for purpose of mutually exploiting international market; and it has been cooperation partner of scores of famous brands, such as NIKE、BOSS、TOMMY、GAP、POLO、ELLE. Its products have entered into the markets of Japan, America, Canada, Russia and Swiss.