创建于1979年的雅戈尔,系中国服装行业的龙头企业,旗下拥有上市公司雅戈尔集团股份有限公司以及各类子公司近四十家。通过20多年的努力与摸索,雅戈尔集团逐步确立了以纺织服装为主业,房地产、国际贸易为主体的多元并进专业化发展的经营格局。2004年集团完成销售139.35亿元,利润8.99亿元,出口创汇6.5亿美元,综合实力列全国500强第49位。主打产品雅戈尔衬衫连续十年获市场综合占有率第一位,西服也连续五年保持市场综合占有率第一位。
雅戈尔在以高投入、高技术打造服装制造基地的同时,还致力于营销网络体系的建设,初步建立了具有强大销售能力的营销网络体系。与此同时,雅戈尔集团开始涉足上游产业,筹建纺织城和辅料城,致力于高档面料的开发与生产。雅戈尔纺织城的兴建,标志着雅戈尔在纺织服装板块逐步形成了纺织面料、成衣制造、连锁零售一体化的战略构架。秉持“一业为主,多元并举”发展战略的雅戈尔集团,近几年在房地产、国际贸易、金融投资、公共设施等方面多有涉足,且都获得了良好的社会与经济收益,成为引人瞩目的服装集团。
Founded in 1979,Youngor has now become a leading garment producer in China.It has nearly 40 subsidiaries headed by the listed Youngor Group C.,Ltd.Over the past two decades,Youngor has gradually become a giant corporation taking garment making and marketing as its mainstay,with subordinate business operations in real estate development,international trade.In 2004,Youngor cropped RMB 13.935 billion as its total sales volume,with RMB 890 million of profit,and USD 650 million of foreign currency earnings.Its overall strength ranks the 49th among the top 500 enterprises in China.Youngor shirts,its premiere product,have for ten years consecutively topped the shirt market,and its business suits have also kept the first place in market share for 5 years.
While building a garments manufacturing base with high investment and hi-tech,Youngor has also made effort in building a powerful sales network.In the mean time,Youngor Group has conducted a veritical integration approach,and plans to build textile complex and accessories center,so as to research & develop high grade fabrics.The building of Youngor textile center shows that Youngor has formed a complete garment with a supply chain integrating textile material production,garment making,and chain marketing.With a strategy of “one mainstay industry and diversity developments”,Youngor Group has also entered into real estate,international trade,financing and investment and public facilities,and has won ideal social and economical benefit,turning Youngor into a premiere conglomerate in East China.